Our Store
A Legacy Built Since 1981
Before Toy Time became an online destination, our journey began with a simple idea — to bring exciting products, unique gifts, and memorable shopping experiences to our customers.
Our family-run retail business, Jai Santoshi Maa Gift & Novelties, has been serving customers since 1981. Over the decades, our store has grown into one of the most trusted destinations for toys, gifts, collectibles, novelties, and lifestyle products in the region.
A Store for Every Occasion
Our store brings together a wide variety of products under one roof. From toys and action figures to anime merchandise, collectibles, gifts, accessories, home décor, and seasonal products, there's always something new to discover.
Whether you're looking for a birthday gift, a collectible for your personal collection, something special for a festival, or simply want to explore something different, our store is designed to offer plenty of choices for every age and occasion.
From Our Store to Your Doorstep
Toy Time is an extension of this retail journey.
With years of experience understanding what our customers love, we created Toy Time to make our products accessible to customers beyond our physical store. Our online store brings the same passion for unique products and customer service to shoppers across India.
While the way you shop may have changed, our commitment to our customers hasn't.
Decades of Trust
For more than four decades, generations of customers have walked through our doors. That trust is something we value deeply and strive to earn every single day.
From our family to yours — thank you for being a part of our journey.
Jai Santoshi Maa Gift & Novelties × Toy Time
Serving customers since 1981.
About US
Welcome to *Toy Time* — a brand built on trust, memories, and a legacy that goes back more than four decades.
Our journey began in *1981* with our family-owned offline store, *Jai Santoshi Maa Gifts & Novelties*, which has proudly served generations of customers with toys, gifts, novelties, and collectibles. What started as a small local business grew into one of the city’s most trusted and well-known gift stores through honest service, quality products, and strong customer relationships.
For the past *45 years*, we have been a part of countless birthdays, celebrations, festivals, and childhood memories. The trust of our customers has always been the foundation of our business.
In 2025, we started our online journey with the brand *Toy Time* to bring the same trusted shopping experience to customers across India. Through our website, we aim to offer carefully selected toys, anime merchandise, collectibles, gifts, and trending products — all backed by the experience and reliability of a business that has been serving customers since 1981.
At Toy Time, we don’t just sell products — we deliver excitement, nostalgia, and happiness to every customer.
### Why Customers Trust Us
* Serving customers since *1981*
* 45+ years of offline retail experience
* Trusted family business
* Carefully selected quality products
* Passion for toys, collectibles, and gifting
* Customer-first approach
Thank you for being a part of our journey. We are excited to continue creating smiles — now both offline and online






